Brilliant Business Books


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Gung ho!

A simple system for inspiring employees based on three ideas: work must be seen as important; workers must be put in control of their own production; and managers must cheer their workers on.

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Inside the magic kingdom

Inspirational, professional and aspirational. Through interviews with past and present Disney employees, some business secrets and practices of this successful empire are revealed.

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22 Immutable laws of marketing

The authors share their rules for guaranteed success in the world of marketing with 22 superlative tools and innovative techniques for the international marketplace. Some unconventional advice.

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Who moved my cheese?

A superb book about change. Cheese is a metaphor for what you want in life - be it a good job, a loving relationship, money or possessions. And the maze is where you look for what you want.

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Raving fans

A guide to providing a great customer service, written in the style of a parable, including advice on how to define a vision, learn what a customer really wants and institute effective systems to achieve results.

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Secrets of Superstar Speakers

Reveals the insider secrets of motivational speakers such as Harvey MacKayn Anita Rodrick and John Gray, explaining how anyone can apply the same techniques.

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Built to last

About building visionary organizations that prosper long into the twenty-first century and beyond. A coherent framework of practical concepts to be applied by managers at various levels.

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Who Says Elephants Can’t Dance?

CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company and the obstacles he faced. He reveals his tactics step by step.

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E-Myth Revisited

The totally revised edition of this groundbreaking classic first released in 1986. A must read business book that explains why most small businesses don't work and what you can do about it.

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22 Immutable Laws of Marketing

The authors share their rules for guaranteed success in the world of marketing with 22 superlative tools and innovative techniques for the international marketplace. Some unconventional advice.

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