You might be surprised at just how much your average customer is worth to you.
Enter the details based on one average customer
Customer’s average spend per purchase£
Average number of purchases per year
Average % profit on each purchase%
No. of years customer is likely to remain a customer
Estimated number of referrals per year from this customer
Average spend per purchase of referred customers£
Average number of purchases per year of referred customers
Average % profit on each purchase of referred customers%
No. of years referred customers are likely to remain customers
LIFETIME VALUE OF THE CUSTOMER£
The result shows the profit you make every time you gain one new average customer. Based on this you may realise you can afford to spend more on gaining and keeping customers than you thought. You just have to watch the cashflow.
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